 
Neil Lazarus acted as the leading Israel advocacy consultant for the program "The Ambassador"
Keshet Broadcasting Ltd., the leading Israeli Broadcaster (Channel 2) produced the unique prime time reality/documentary series in sponsorship with the Israel at Heart organization.
The winner in the show will take on the job of the chief communication officer for the organization.
Articles about "The Ambassador"
Jewish Week - 'Hasbara' Goes Prime Time (Dec. 2, 2004)
London Times - "In the battle to win hearts and minds confused by years of conflict Israel has turned to reality TV" (Nov. 25, 2004)
BBC World - "Reality TV Works on on Israel's Image" (Nov. 23, 2004)
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